2026 Winter Marketing Symposium

IÉSEG School of Management and its Marketing & Sales Department have the great pleasure to host the 2026 Winter Symposium held at its premises in Paris-La Défense on January 15, 2026.

This one-day event will feature three distinguished speakers who will present their research and insights on key marketing issues.

Attendees can expect to gain valuable insights on the latest trends and developments in the field of marketing, and engage in discussions with fellow attendees and speakers.

The symposium promises to be an exciting and informative event for all those interested in the field of marketing.

It will also provide an excellent opportunity for exchanges and networking among attendees.

Everyone interested in marketing research is welcome: professors, postgraduate students, and researchers.

English will be the working language during presentations and discussions.

Our esteemed speakers for this event are:

•  Peggy J. Liu (University of Pittsburgh, USA)
• Timo Mandler (NEOMA, France)
• Thomas Reutterer (WU Vienna, Austria)

The organizing committee: Benjamin Boeuf, and Elke Cabooter from IÉSEG School of Management

IMPORTANT 

• Registration fees include the participation to the conference (with coffee breaks and lunch).
• Registration closes on January 5, 2026 (17h Paris time)