GAME UX SUMMIT 2025
8 Sep 2025, 9 a.m.
to 10 Sep 2025, 6 p.m.
to 10 Sep 2025, 6 p.m.
AP University of Applied Sciences and Arts - Campus Viaduct,
71 Ellermanstraat,
2060, Antwerpen
Belgium
GAMASTE
About
The GAME UX SUMMIT is the first professional UX event dedicated to the video game industry. It brings together renowned speakers from various Game UX-related disciplines.
The 2025 Edition will be hosted in person by AP University in Antwerp, Belgium on September 8-10 and co-organized by GAMASTE.
The Game UX Summit consists of a human-sized 2-day summit filled with talks and keynotes on game UX in a broad sense, on Sept 8 & 9, 9:30am-6pm (one track only both days), as well as networking opportunities (breakfast & lunch are provided for all participants).
A Networking mixer on Sept 8 evening is included for all Summit tickets (except student tickets). An optional third day of Masterclass is proposed for Summit ticket holders: 7 hours of masterclass (9am-5:30pm) on various topics in small groups (maximum 25 participants per masterclass -- the available Masterclasses are described below).
The early bird ticket rate ends on July 6th. The "Early bird: Summit" ticket gives the same access as a "Summit" ticket.
50 student tickets are available and a valid student card will be requested on the day of the onsite registration. If no proof of student status can be provided, access will be denied unless a Summit ticket is purchased on site.
All summit tickets are for the 2 days of summit and the party (breakfast and lunch included both days). Student tickets do not provide access to the party, or to a Masterclass ticket as seats are limited.
3-4 additional masterclass tickets (limited seats) will be announced and available soon. A Summit ticket is mandatory before being able to buy a Masterclass ticket. A student ticket does not give access to a Masterclass ticket. A Masterclass ticket gives access to one of the four 7-hour masterclasses on Sept 10th, with breakfast and lunch included.
Masterclass A - Dana Nightingale - A Quantum Of Immersion: How To Set “Immersive Experience” As An Achievable Design Goal. In this 7-hour masterclass (9am-5:30pm) Dana will demystify the concept of player immersion.
Masterclass B - Mike Ambinder - Data Driven Design & Production - Collect the right data to make smarter game designs. In this 7-hour masterclass (9am-5:30pm) Mike will explain how to use the data, to drive your design-making, and to maximize your chances at making the best possible game – at any stage of development.
Masterclass C - Celia Hodent - Cognitive Science & Game UX Guidelines. In this 7-hour masterclass (9am-5:30pm) Celia gives an introduction to cognitive science and UX strategy applied to games.
The detailes program of the sessions and masterclasses is available on Game UX Summit 2025.
Transportation information:
By Air
Brussels Airport (Zaventem) offers a direct train connection to Antwerp Central Station every hour.
Brussels Airport (Zaventem) offers a direct train connection to Antwerp Central Station every hour.
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Travel time: Approximately 33 minutes
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Ticket price: Around €15
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Tickets available via: NMBS/SNCB website
Amsterdam Airport (Schiphol) offers a direct train connection to Antwerp Central Station every hour.
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Travel time: Approximately 1 hour
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Ticket price: Around €45
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Tickets available via: NMBS/SNCB website
By Train
Antwerp Central Station is easily accessible from major cities such as Paris, Amsterdam, and London via high-speed trains like Thalys and Eurostar.
Book your international train journey through the NMBS/SNCB website.
Antwerp Central Station is easily accessible from major cities such as Paris, Amsterdam, and London via high-speed trains like Thalys and Eurostar.
Book your international train journey through the NMBS/SNCB website.
Accomodation information:
Closest Hotels
Location
AP University of Applied Sciences and Arts - Campus Viaduct, 71 Ellermanstraat, 2060, Antwerpen Belgium