Lunch Comms Corner - Disinformation : a democratic challenge and an emerging risk for businesses

Disinformation : a democratic challenge and an emerging risk for businesses

Disinformation is no longer just a political issue or a matter of educating our children: it now affects every sector of society, including businesses.

False reports of store closures, dangerous practices promoted by irresponsible influencers misusing major brands' products on TikTok, allegations that products are unsafe for consumption, and activist-led campaigns discrediting entire industries: examples of fake news targeting brands are on the rise.

With artificial intelligence accelerating and facilitating this phenomenon, we will explore how businesses can protect themselves against disinformation, regain control of their own narrative and rebuild trust among both internal and external audiences.

Conference held in french.