4th PSB Marketing Research Seminar

4th PSB Marketing Research Seminar 

On April 13, the monthly Research Seminar organized by the Marketing and Communication Department will host Dr. Daniel MAAR  and Dr. Amélie Martin to present their newest research works

Dr. Daniel MAAR  will present his paper on “How Perceived Brand Globalness, Perceived Brand Localness, and Consumer Cosmopolitanism Affect Brand Attitude: Introducing the Concepts of Static and Dynamic Dominance”. 

Dr. Amélie Martin will present her paper on “The interplay of customer experience management, governance practices with value processes in stakeholder networks: an investigation of capitalist and alternative organizations in the bike delivery market” 

This event will take place on Thursday 13/04/2023 from 3.30 pm to 5 pm in Room R 35 at Paris School of Business ; 59 Rue Nationale ; 75013 Paris

Please register to confirm your participation. The seminar will have a hybrid version and a Teams link will be sent to registered participants. 

Looking forward to meeting you. 

Best regards, 

Wissal BEN ARFI

w.benarfi@psbedu.paris