NEO’Insights #3 | Retail promotions: What works best and when?

NEOMA Business School continues its monthly NEO’Insights conference series, where research meets practice.

Each edition brings together professors, business leaders and decision-makers to explore pressing issues and transform knowledge into actionable impact.

For this third edition, join Professor Arvind Sainathan for an insightful discussion on a key question for every retail manager: which promotions work best and when?

Retail promotions have become increasingly popular in the age of online shopping and digital analytics. From supermarkets and fashion to gaming and furniture, many retailers now rely on promotions for a significant share of their revenues especially during key periods such as the end-of-year holidays.

Arvind Sainathan, Associate Professor in the Information Systems, Supply Chain Management & Decision Support (SISCAD) department at NEOMA Business School

11 December 2025

6:30 PM – 7:30 PM

NEOMA Campus Paris – 6 rue Vandrezanne, 75013 Paris

In English (with French subtitles)