Online workshop in English

2 hours

Are you new on the French market or do you simply need to know more about us? Do you want to better understand ARPP and how it works?

What is the difference between a copy-advice and pre-clearance? For which media is a pre-clearance mandatory? How can you ensure that your creation is approved quickly and without any unpleasant surprises? What are the main ethical rules to know and the pitfalls to avoid?

What are the rules specific to France?

If you are asking yourself all these questions and many more, our new 100% online training course in English is for you!

GOALS

• Understand what is ARPP and how it works
• Make the work with ARPP easier
• Understand all the different levels of approval of your ad
• Know the principal rules and avoid main pitfalls
• Insure a quick and secure approval of your ads

TRAINING PROGRAM

1°/ Presentation of ARPP

• History
• Composition
• Copy advice
• Pre-clearance : classic, express, premium
• The Jury
• Training sessions

2°/ The principal rules

• Taste and decency rules
• Greenwashing
• Eating Behaviors
• Security and dangerous behaviors
• Alcohol
• Food advertising
• Gambling
• Smartphone ads
• French language in advertising
• Influencers and digital advertising