WRITE TO MARKET

WHEN?

 3PM Paris | 2PM UK | 9AM EST | 8AM CST | 6AM PDT

1. Why This Workshop?

   • Many writers create great stories but fail to connect with their target audience or forget who they are writing for.
   • Without alignment, even a well-written story may not get the "green light" or resonate with producers, investors, or fans.

2. The Problem:

   • Writers often focus on uniqueness or creativity at the expense of market familiarity.
   • If a story is too unique or doesn’t include key tropes (e.g., young antagonist in a space opera), it may not be recognized or embraced by the intended audience.

3. The Solution: "Write to Market"

   • Intentionality: Write with a specific audience in mind.
   • Tropes and Formulas: Use familiar structures (e.g., three-act structure, good vs. evil) to create relatability, not to "sell out" but to connect effectively.
   • Avoid Over-Uniqueness: Ensure your story has enough familiarity so the audience can recognize and engage with it.

4. Who Is This For?

   • Not just newbie writers—this is for writers who have already created content but are struggling to get traction or a "green light."
   • Writers who want to understand their audience better and tailor their stories to market expectations.

5. Practical Takeaways:

   • How to identify and target your audience before and during the writing process.
   • How to validate your story against market expectations.
   • How to increase the chances of getting a "green light" for your project.