Les matériaux du futur pour le packaging beauté
Future-proof materials for beauty packaging
Event by Gérald Martines - IN-SIGNES with the participation of Jean-Yves Bourgeois - JYB Conseils.
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Under increasing pressure from the demands of ever more educated and engaged consumers, and facing increasingly stringent regulations, beauty brands are facing growing challenges, including reconciling their Brand equity and appeal with the ethical commitments that are expected from them. In this context, the materials chosen for their packaging play a crucial role, since this is where the tension between desirability and sustainability most acutely manifests. This symposium will review the current state of the art in this area and offer relevant and readily available solutions to successfully square this circle. Aimed at marketing, development, and packaging innovation managers, as well as decision-makers from both brands and manufacturers, and creative professionals from design agencies, this event is fuelled by the expertise of those who are driving change by developing the solutions of tomorrow. |
Program
Subject to change
09:00
Welcome, introduction, objective of the day, program of the 4 sessions
Jean-Yves Bourgeois - JYB CONSEIL
09:10
Keynote address: the challenge of materials in beauty packaging: reconciling luxury and sensory appeal with ethics and regulatory compliance
Gérald Martines - IN-SIGNES
09:30
The implications of PPWR on the choice of packaging materials and structures
Judith Fiedler - ONE RD
SESSION 1 - CIRCULAR PLASTICS
09:50
Beyond the limitations of traditional mechanical polymer recycling, how are chemical or enzymatic recycling and biopolymers redefining circular plastics?
Gérald Martines - IN-SIGNES
10:10
Chemical recycling of polyesters: how to divert waste destined for landfill and upcycle it into premium-quality materials for cosmetic packaging
Paul-Henry Carli - EASTMANN
10:30
Circular and bio-based Surlyn: how one of the most popular polymers for fragrance closures is being reinvented in an eco-responsible version
TBC - DOW
10:50
Squaring the circle with releaf® PEF - the plant-based, circular polymer for the future of beauty packaging
Laleh Maleki - AVANTIUM
11:10
COFFEE BREAK
SESSION 2 - ALTERNATIVE MATERIALS TO PLASTICS
11:30
The best of both worlds: how to benefit from the versatility and performance of plastics without the impacts on the biosphere
Gérald Martines - IN-SIGNES
11:50
Opportunities and challenges of substituting traditional plastics with bio-sourced materials
Alain Pierron - FAIVELEY TECH
12:10
Combining a 3rd generation biopolymer and upcycled biochar from wood industry by-products into a regenerative material and long-term carbon sink
Paolo Minelli - M PACKTING
12:30
Plastic alternatives: sustainability from renewable sourcing to end of life, and the best and worst use cases for compostable packaging materials.
Helen Yang - CLEMENT PACKAGING
THE OPINION OF TRANSFORMERS
12:50
Round Table - The perspective of packaging manufacturers committed to the ecological transition on the implications of regulations and the potential of new materials
Moderator: Jean-Yves Bourgeois
13:10
LUNCH
SESSION 3 - METALS
14:00
Metals, due to their high perceived value and functionality, have always played a privileged role in beauty packaging, and significant work is being done to optimize their environmental footprint.
Gérald Martines - IN-SIGNES
14:20
How solid aluminum is evolving and becoming more sophisticated to offer relevant solutions for sensory and virtuous packaging
Thomas Desinger - TNT
14:40
Reducing the carbon footprint of aluminum packaging through post-consumer recycled aluminum, all the while optimizing aesthetics
TBC
15:00
How zamac, a classical go-to material in high-end packaging, is now recognized as a circular material
Claire Trescartes - SEGEDE
15:20
COFFEE BREAK
SESSION 4 - CELLULOSE- AND MYCELLIUM-BASED MATERIALS
15:40
Cellulose-based materials offer numerous advantages and have initiated a trend towards the 'paperization' of packaging, though not without posing challenges in terms of functionality.
Gérald Martines - IN-SIGNES
16:00
Pulp-In-Action - An ambitious consortium to develop and promote functionalized cellulose pulp packaging for use in beauty packaging
TBC - PULP IN ACTION
16:20
Dry molded pulp: from secondary to primary packs, with added formula compatibility and barrier effect
Benjamen Cohen - KNOLL PACKAGING
16:40
A natural, renewable and home-compostable bio-material based on mycelium for secondary packaging: we no longer manufacture packaging, we grow it!
Rémi Laurant - EMBELIUM
BRANDS' PERSPERCIVE
17:00
Round Table - The perspective of brands committed to social and environmental responsibility on the implications of regulations and the potential of new materials
Moderator: Jean-Yves Bourgeois
17:20
Closing remarks, take-away
Jean-Yves Bourgeois - JYB CONSEIL